Jeremy Hunt calls for web firms to join t Culture Secretary Jeremy Hunt UK delivered a strong speech, urging the network companies, advertisers and credit card companies to sever links with websites that contain links to illegal content.
In a speech to the Royal Television Society, said he wanted to make it more difficult for these sites to thrive.
Ideally, the government would like to see Google remove sites pirates complete their search engine.
But Google's answer suggested that was unlikely.
"Without a warrant, any owner of copyright and can use our transfer process to inform us of copyright infringing content and have it removed from Google search," it said in a statement.
More difficult
Perhaps not enough for Mr. Hunt, who seemed to be on a crusade against piracy.
In his speech, denied blocking access to pirated content was an attack on network neutrality.
"Illegally distributing copyrighted material is theft - and a direct assault on the freedoms and rights of content creators a fair remuneration for their efforts," he said.
"We do not allow certain products sold in stores on Main Street, nor let the stores that was built exclusively to sell counterfeit goods. Just as we should have the right to make it more difficult to access sites that are dedicated the violation of copyright, "he added.
Many of the changes discussed by Mr. Hunt are for the new Communications Act which is expected to become law by the end of this legislature in 2015.
Suggested measures include:
An industry body, perhaps the example of the Internet Watch Foundation, which will be responsible for determining infringement websites which action can be taken
A legal simplification process to enable the courts to act quickly
One of the responsibilities in search engines and Internet service providers to take steps to make it more difficult to access sites that a court has found to contain illegal content or promote the illegal distribution of content
A responsibility of advertisers to take reasonable steps to remove your ads from these sites
One of the responsibilities of the credit card companies and banks to withdraw their services from these sites.
The hope is that new tough measures will sit alongside the already controversial anti-piracy law outlined in the Digital Economy Law (DEA).
The DEA remains in a state of suspended animation since the government expects Parliament to approve changes to it.
For its part, Google said it felt that its current policies to combat piracy was enough.
It operates a demolition process that removes the links identified as infringing copyright. Last year drew three million pieces of its search engine.
The company said it had improved the time of removal, with an average of four hours response. Also set to change your auto-complete tool to eradicate the piracy-related terms.
Expensive nightmare
Jim Killock, executive director of the Open Rights Group, said the proposals to establish a dangerous precedent.
"It's very dangerous to ask the credit card companies or Google to decide who is to blame," he said.
"Once again, Mr. Hunt has listened to the lobbyists and has not made any attempt to resolve the magnitude of the problem. We are back where we met with the DEA, which is proving to be viable and expensive nightmare," said .
Other measures announced in the speech of Mr. Hunt included a promise to establish a new regulatory framework for the newspaper industry.
He said a cross-media approach of regulation is vital, as broadcasters, newspapers and Internet companies developed new products for smart phones, tablet PCs and internet TV.
Following the phone-hacking scandal that the public demands a "robust" solution and asked the industry to reach one.
"Our press freedom has served us very well. So I do not want any change that results in the imposition by the back door of the broadcasting law type of regulation. But if we avoid this, the public will insist on a robust system with independent regulation credible takeover sanction, "he said.
He also spoke about the landscape of broadband. He said the government's ambition to make the UK the best place for broadband in Europe for 2015 was underway. But with countries like Singapore, the introduction of a speed of up to 1 gigabit per second, as a rule, it was not enough.
He said that the plans of other companies to share BT poles and ducts "taking too long" and pledged to speed up the process he drive against piracy
